Health tourism aims to offer medical options for the comfort of patients and their families. In parallel with the high level of education and welfare in the developed countries, the provision of health services is also costly. In developed countries the share of health needs and health expenditures of the aging population is increasing day by day. Increasing costs of social security costs are pushing social security institutions. To overcome these difficulties, social security institutions and private insurance institutions in developed countries are trying to get low cost health care services by offering high quality medical services and making package agreements with countries in the near future.
In recent years, tourists have come to our country from all over the world for the purpose of treatment because of the fact that our country offers health services that can compete with qualified health services in developed countries. Particularly after 1990s, in addition to the public health services in our country, the private sector also made serious investments in health services. As a result of these developments, private health institutions have begun to grow especially in big cities where they can compete with European standards. The opening of such health facilities, which have high costs in terms of construction and operation, to foreign markets is becoming increasingly necessary in order to reduce these costs. Moreover, the geographical position of our country and the educated human power in the health sector are among the important advantages of Turkey in health tourism.